Wind-UX
Client Name: JKS Ventures, Inc.
Services: UX Design and Website Redesign
Industry: Packaged food: Snack Food Segment
Target Audience: Health-Conscious Adults and Parents looking for healthy alternatives.
Project Type: Website Redesign
Date: February 2024
Madegood Bars
Organic granola bars
A refreshed digital experience.
Brief Overview
Designed a user-friendly and visually appealing website for MadeGood Bars, an organic granola bar company, to enhance their online presence and drive sales.
The Challenge
The goal was to create a modern, e-commerce-focused website that effectively showcased MadeGood's product line, communicated their brand values, and facilitated online purchases.
Design/Development Process
Information Architecture
Developed a sitemap and user flows to ensure intuitive navigation between key sections: Homepage, Shop, Our Story, and Find in Stores.
E-commerce Integration
Designed the user interface for product pages, shopping cart, and checkout process, ensuring a smooth and intuitive purchasing experience.
User Journey and Solution
I mapped the complete user journey for MadeGood bars, from the moment a customer discovers the product to the final checkout confirmation. This process allowed me to identify key areas for improvement in the online purchasing experience. By focusing on user needs at each touchpoint, I aimed to create a simplified and efficient checkout flow.
The Results
The resulting website provides a seamless user experience, showcasing MadeGood's product range through high-quality images and detailed product descriptions. The online store facilitates easy purchasing, and the "Our Story" and "Find in Stores" sections enhance brand engagement and customer convenience.
